Creative Conversations create change

We’re nooh Studio, a central London design agency, that cuts through the noise with creative design solutions. We build brands and tell stories that reach more people. From custom branding and graphic design to video production and tailored content, our work is centred on creating meaningful connections between brands and their audiences.

The way we work

At nooh, we believe that the key to great design is listening and understanding. Every brand has its own story, and we make it our mission to dig deep and bring that story to life in ways that matter. Here is how we approach every project:

Listening to understand

Our first step is always to listen. We get to the root by taking the time to understand your sector, your goals, and your audience. This deep understanding shapes everything we create.

Proactive & Commercial

We’re not just designers – we’re problem solvers. Our commercial awareness means we understand the business side of what we do, making sure every design is not only beautiful but also functional and impactful for your bottom line.

We get stuff done

We balance creativity with execution. In business we know that timelines and results matter, and we pride ourselves on being proactive, organised, and driven.

Designing with, not for

Founded on the principles of co-design, this human-centred approach brings together diverse perspectives, expertise, and experiences. Our collaborative process drives the change we want to see in the world through powerful storytelling.

Co-design brings together diverse perspectives, expertise and experiences. it turns end-users and stakeholders into collaborators.

Co-design isn’t just a method – it’s a mindset. It’s about bringing people into the creative process from the very beginning, ensuring that the solutions we design meet real needs. By working with people instead of for them, we build stronger, more meaningful outcomes. Co-design drives lasting change by creating stories and designs that resonate deeply with the very people they’re intended for.

Our Nooh® Values

Creator-led, client-focused

We put your vision at the heart of the process, tailoring each project to your unique goals. Your voice drives the journey, and we stay flexible to ensure the results reflect your ambitions.

Always Curious

We thrive on learning and staying ahead of the curve. Whether it’s new trends, feedback, or insights, our curiosity keeps us evolving, ensuring fresh, innovative solutions that remain relevant in a fast-moving world.

Collaborative Creativity

We see ourselves as part of your team, working towards your success. By embracing collaboration and valuing every perspective, we create impactful, forward-thinking solutions that drive lasting results.

Why does community & storytelling matter?

In 2019, our founder Helena Traill published 100 Stories of Cancer, a book that compiles narratives from individuals affected by cancer. Through design, we aimed to normalise conversations about cancer and create connections by sharing these stories. Designing stories allows us to immerse ourselves in others’ emotions and connect through shared experiences. By using various mediums like animations, brands, books, and social media campaigns, we build powerful communities and reach a wider audience.

Meet the Team

  • Helena Traill

    Founder & Creative Director

  • Liv Walliker

    Graphic Designer

  • Charlie Port

    Project Manager and Lead Web Designer

  • Pete Nicholson

    Motion Designer

  • Ollie McMillan

    UX/UI Designer and Webflow Developer

  • Danielle Madden

    Squarespace Specialist

FAQs

  • In November 2022, we changed our trading name from Helena Traill Design Ltd to nooh Studio. Our founder Helena grew up with a comfort blanket called noo noo, so it’s a half of that with an H on the end! If you read more about us, you’ll find we’re all about thinking inside and outside of the box (square, like noo noo) and giving our clients a space to be creative in a reassuring and comforting place.

  • We work with clients all over the globe and designers across the UK, but our headquarters are in West London. Our office is a melting-pot of creatives - the natural light and biophilic architecture ensures that we have the optimum space to be creative. The address: Second Home Holland Park, 48-49 Princes Place, Holland Park, London W11 4QA.

  • We provide brand identity, graphic design and digital design services. For a full breakdown of what this includes, just request a copy of our creds deck.

  • Our process is built on foundations in user-centred design, collaboration and storytelling. Known as the nooh® thinking process, it uses co-design and design sprints to deliver impactful designs that really engage end-users.

  • Co-design invites end-users and stakeholders to become collaborators. Bringing together diverse perspectives, expertise and experiences in a collaborative design process like no other. Find out more here.

  • A design sprint is a structured design process used to tackle big challenges. In live or online workshops we rapidly prototype and test ideas, allowing us to create user-centric solutions more efficiently.

  • The relationships we form tend to be as varied as the amazing companies we work with… But get in touch to request our creds deck and get an idea of ballpark costs.

  • Absolutely! We love showing off our past projects and the impact they’ve had on people - just have a nosey on our Work page.

  • It varies depending on your deliverables, but co-design and design sprints allow us to work as efficiently as possible. And we’ve had plenty of experience flexing to meet tight deadlines.

  • We particularly love supporting clients in the Youth, Charity, Sport and Health & Wellbeing sectors.

  • Yes! We believe agencies should support each other, request a copy of our agency partnerships deck to get a better idea of how we could collaborate.