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CLIENT
British Universities and Colleges Sport (BUCS)
CAMPAIGN REACH
1000+
CREATIVE
Brand Strategy & Storytelling
Brand Identity
Brand Ideation
Digital Setup
Design Sprints & Workshops
Re-branding the UK’s Inter-University Sport Organisation
BUCS has been the national governing body of inter-university sport in the UK for over 100 years, and alongside its member institutions it aims to get students across the UK more physically active. We re-branded BUCS alongside consultation workshops with the senior leadership team and university students aged 18-25. The output included a 100+ page brand book and 10 sub-brands.
“nooh are professional and articulate in communicating their thinking, but what really sets nooh’s apart is their ability to unpack perspectives you are blind to within your own environment - forcing you to think objectively and broaden your mindset.”
– BUCS Senior Leadership Team
![BUCS_3.jpg](https://images.squarespace-cdn.com/content/v1/61127f906ac67c20bff1b5ef/20495978-e201-4df3-b7e0-ee65f4279fcb/BUCS_3.jpg)
![BUCS_6.jpg](https://images.squarespace-cdn.com/content/v1/61127f906ac67c20bff1b5ef/0475aa91-4ca7-4893-8943-19e29398a490/BUCS_6.jpg)
![BUCS_1.jpg](https://images.squarespace-cdn.com/content/v1/61127f906ac67c20bff1b5ef/32773e63-f1fc-41c8-b296-756e05722799/BUCS_1.jpg)
![BUCS_2.jpg](https://images.squarespace-cdn.com/content/v1/61127f906ac67c20bff1b5ef/1d2a04b5-39cf-41d1-aab3-bfefc6215550/BUCS_2.jpg)
![BUCS_4.jpg](https://images.squarespace-cdn.com/content/v1/61127f906ac67c20bff1b5ef/cf01a442-c9a9-41b3-85c3-25fce6128d94/BUCS_4.jpg)