The Power of Video Storytelling: Why You Should Invest in Video
In an age of increasing competition and decreasing attention spans, making your brand stand out online is trickier than ever. Amidst the millions of pieces of content uploaded every single day, one format has appeared as king - video. Helping you to stop people mid-scroll and share stories, it’s no surprise that video is quickly becoming the tool of choice for brands who want to reach more people. But forget video as you know it, the most innovative brands today are using video storytelling.
What is video storytelling?
Video storytelling combines the visual appeal of traditional video content with emotionally resonant narratives to both catch attention and connect with people. From short-form videos on socials to longer-form narratives for websites and streaming platforms, video storytelling offers your brand an unparalleled opportunity to engage, inform and inspire your audience.
Now the favourite content type of brands and audiences alike, video storytelling isn’t going anywhere any time soon. So let’s explore why videos are so loved and so worth investing in…
tldr; In a rush today? We’ve got you covered, here’s the CliffsNotes version:
Videos attract attention (and keep it!)
Short attention spans mean you must capture your audience's attention quickly
The dynamic visuals of video content are immediately more engaging
Studies have shown that video posts receive significantly higher engagement rates
The best videos get shared by their initial viewers, spreading your content’s reach even further
Making video an invaluable tool for brands looking to reach more people
They help you stand out
Video storytelling is a great way to differentiate your brand from competitors
You can use video to showcase your unique identity, values and personality
This humanises your brand, making it more memorable
Leaving a lasting impression on viewers
They support accessibility
Video content comes in various formats
This means it’s highly adaptable
It can be tailored to meet the specific needs and preferences of your target audience
Allowing you to reach a wider range of people
They build efficiency
Videos are easily repurposed for other uses
E.g a branding video can be used to both engage your internal team and build loyalty with customers
This makes videos a worthwhile investment as you get more for your money
Creating connections
One of the biggest advantages of video storytelling is its ability to evoke emotions and, in turn, build connection. Storytelling is the basis of human connection and video combines sight, sound and motion to help you tell yours in a more engaging and compelling way. Allowing you to communicate more effectively than static images and words, and presenting narratives in a matter of seconds.
Attracting attention (and keeping it!)
Our collective shortening attention span means you have less time than ever to catch your audience’s attention (just 3 seconds to be precise) so you better do it quickly. That’s where video comes in. With its dynamic visuals, video content is immediately more engaging. Studies have confirmed this - showing that video posts shared online receive significantly higher engagement rates. An engaged viewer will spread your content’s reach even further by sharing the video with their friends and family, making it an invaluable tool when you’re looking to reach more people.
Standing out
We all want to stand out from our competitors (in fact we need to in order to grow our brand) and video storytelling presents a wonderful opportunity to do exactly that. You can use video content to share your brand story and showcase your unique identity, values and personality. Differentiating you from the crowd, humanising your brand and leaving a lasting impression on viewers.
Supporting accessibility
Video content is as varied as it is popular. And because video comes in so many different formats, it’s highly adaptable. This means it can be tailored to meet the specific needs of your target audience, ensuring your brand reaches (and, crucially, appeals to) more people.
Building efficiency
If that weren’t enough to convince you, then you should probably know that video content is easily repurposed for other uses. For example, a branding video can be used to both engage your internal team and build loyalty with customers, making video a smart investment for your growing brand.
It’s simple really, people want to see more videos. According to research, when asked which type of content they’d prefer to see from brands they support, more than 50% of people said video. And it’s not just your audience who loves it, search engines do too, with Google now prioritising video content in their search results.
But 64% of companies say that time is the biggest obstacle to their video output. So let us help you. At nooh we combine storytelling with strategy to create videos that don’t just reach more people, but move them. Get in touch today to chat about how we can support you to grow your brand through effective storytelling.
