CLIENT
Fulham Reach Boat Club

CAMPAIGN REACH
1,000+

CREATIVE
Brand Identity 
Co-Design Sprints and Workshops

Fresh branding for a revolutionary youth sector sport event

Too often, rowing is seen as an inaccessible sport. That’s why Fulham Reach Boat Club started their new event - the Youth Boat Race, encouraging young people of all kinds to discover the positive impact rowing can have on their lives. 

Team nooh collaborated with the club and their young rowers to bring the new brand to life. Working alongside them in co-design sessions to create branding which, even before launch, the rowers couldn’t wait to get their hands on!

“Co-designing with nooh helped increase the buy-in of the young people we were trying to reach; it needed to be by them for them, and this was exactly the outcome we achieved. The Youth Boat Race branding and graphics had personality and soul that was representative of the people it was for.”

– Adam Freeman-Pask, CEO, Fulham Reach Boat Club