A reflective post written by our founder, Helena Traill, on her latest design sprint at The Royal College of Art (RCA) x Imperial, where Helena is studying for a Masters of Research in Healthcare and Design. During the Behaviour Change module, each team had to produce a digital prototype, revealing the importance of physical products in a digital-first world.

When does your solo business need good company? Knowing when to add a name to the payroll or reach out to a contractor is the next step in seeing real growth, but it’s not straightforward.