UX Helena Traill UX Helena Traill

Why User Research Matters

Guest interview with Matt Davies, a strategic design consultant with a background in customer experience design and research. He helps his clients by using strategic research and design to enhance their customer experience, in turn increasing engagement and revenue. The bottom line is: “If your product is inferior because you haven’t understood the customer, they’ll just go elsewhere.”

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Branding Helena Traill Branding Helena Traill

Why Developing Your Personal Brand is Key

We want to go into depth about why developing your personal branding is so important. You might be a writer, film director, producer, poet, journalist, a freelance designer, makeup artist or illustrator - the list is endless. If you have a small business or service you want to sell, then read this!

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Branding Helena Traill Branding Helena Traill

What is graphic glue & why do you need it?

‘Graphic Glue’ is our new coined term. It is the visual magic that sits between a brands logo, colour palette, fonts and imagery. It brings all those things together and creates a stronger brand identity: telling the story of your brand.

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nooh Update Helena Traill nooh Update Helena Traill

The story behind our 'nooh' branding

Today is the day! We’ve been working on this for months… This blog post takes you through all the decisions that went into our ‘nooh’ brand, from the name choice, logo, colours, fonts, graphic identity and refined services.

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Founder Story, Healthcare Design Helena Traill Founder Story, Healthcare Design Helena Traill

Why products matter in healthcare

A reflective post written by our founder, Helena Traill, on her latest design sprint at The Royal College of Art (RCA) x Imperial, where Helena is studying for a Masters of Research in Healthcare and Design. During the Behaviour Change module, each team had to produce a digital prototype, revealing the importance of physical products in a digital-first world.

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Design Tips Helena Traill Design Tips Helena Traill

What is Wireframing?

Establishing a good UI/UX structure is possibly the most important part of designing a product. Read this blog to understand why we think wireframing is so important, how to start and what our favourite tools are!

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Helena Traill Helena Traill

Five voices on creative storytelling

What are the tools and techniques needed to communicate your vision effectively? This month we hear from five creatives on their approach to storytelling.

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Helena Traill Helena Traill

Pointing you in the right direction

Digital signposting leads new companies to the services designed to excel their brand and push business boundaries. Find answers to three common questions asked about digital design and the future of your business.

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