Ask Helena: Patricia Moore and Immersive Design
nooh Studio Designer Lizzie interviews our founder, Helena Traill, for this months ‘Ask Helena’ blog post!
Why User Research Matters
Guest interview with Matt Davies, a strategic design consultant with a background in customer experience design and research. He helps his clients by using strategic research and design to enhance their customer experience, in turn increasing engagement and revenue. The bottom line is: “If your product is inferior because you haven’t understood the customer, they’ll just go elsewhere.”
Why Developing Your Personal Brand is Key
We want to go into depth about why developing your personal branding is so important. You might be a writer, film director, producer, poet, journalist, a freelance designer, makeup artist or illustrator - the list is endless. If you have a small business or service you want to sell, then read this!
What is graphic glue & why do you need it?
‘Graphic Glue’ is our new coined term. It is the visual magic that sits between a brands logo, colour palette, fonts and imagery. It brings all those things together and creates a stronger brand identity: telling the story of your brand.
The story behind our 'nooh' branding
Today is the day! We’ve been working on this for months… This blog post takes you through all the decisions that went into our ‘nooh’ brand, from the name choice, logo, colours, fonts, graphic identity and refined services.
Why products matter in healthcare
A reflective post written by our founder, Helena Traill, on her latest design sprint at The Royal College of Art (RCA) x Imperial, where Helena is studying for a Masters of Research in Healthcare and Design. During the Behaviour Change module, each team had to produce a digital prototype, revealing the importance of physical products in a digital-first world.
What is Wireframing?
Establishing a good UI/UX structure is possibly the most important part of designing a product. Read this blog to understand why we think wireframing is so important, how to start and what our favourite tools are!
How to Run a User Research Workshop
We organise and facilitate User Research Workshops to support the discovery phase of our brand projects. Here are our top tips!
Where can I buy a domain and custom email?
So you’ve just had a great idea — a new business perhaps, or a passion project that you want to make it official.
How to find your brand voice
It’s about time we bring brand voice to the forefront. Get an insight into the value of storytelling and the impact of cutting through the industry noise.
Why does your brand need more than a logo?
A crucial cog in the wheel of business, a logo helps to create a vision, but doesn’t secure an identity. Hear how good branding can add value to your company, and continue to push creative business boundaries.
Do I need extra help with my small business?
When does your solo business need good company? Knowing when to add a name to the payroll or reach out to a contractor is the next step in seeing real growth, but it’s not straightforward.
Taking digital design back to the drawing board
How hand-drawn design can help make the universal personal.
How to design a great sports logo
At nooh, we have been investigating sports logos and how to create them - here are some of the main points we found to consider! Here are my key top tips to designing logos for sport.
Five voices on creative storytelling
What are the tools and techniques needed to communicate your vision effectively? This month we hear from five creatives on their approach to storytelling.
Pointing you in the right direction
Digital signposting leads new companies to the services designed to excel their brand and push business boundaries. Find answers to three common questions asked about digital design and the future of your business.